“Rebellion must be facilitated.” This is Bas Kodden’s belief. In his lecture, he discusses how allowing and encouraging non-conformity and originality can lead to positive changes. It is not just the well-being of employees and the competitive strength of organisations that require more room for individuality, but society is also yearning for breakthroughs in areas such as healthcare, climate, education, and governance. The winners of tomorrow will be the companies and institutions that can rebel and learn the quickest today.
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